Ad analysis pre-writing.

• How does your ad appeal to the reader?

Well, first off, it has Gwen Stefani in the ad! (Famous singer.) Second of all, she is in a wet t-shirt and making some sexy face. Also, she is popping out of a really pretty perfume bottle that is rainbow that attracts the eye.

• What assumptions does your ad make about women and men; children, teenagers, and adults; blue-collar vs. white-collar careers; and the like?

That if women buy this perfume they can be sexy like Gwen. If men buy it, maybe they think Gwen Stefani will pop out of the bottle. Haha.

• What trends does your ad capitalize on?

Well, the ad uses many girly colors like turquoise blue, stripes, and the perfume bottle is somewhat of a rainbow. Also, it shows sex appeal. I mean, Gwen's shirt is completely drenched with water. Also, her outfit is very cute and skimpy!

• How does your ad manipulate and exploit human needs and desires?

I feel the ad feeds off sex appeal more than sells the perfume. People feed off that more than product placement. Put a hot girl/guy on any ad and things will sell. Putting the quite "I want you all over me" is a very strong, sexual quote to put in an ad. That quote is from one of her songs, but I don't think a lot of people would be thinking that.

• Which audience does your ad target (consider the magazine in which it appears)? How does it reflect that audience's interests, concerns, socio-economic standing, career choice, lifestyle, and the like?

The magazine ad was in "Glamour" magazine. So, the ad is mostly aimed towards women, young and older. The audience in that book might look at the ad and want to feel more sexy and by looking at that perfume, it might lead them to believe that it can happen by buying a dose of Gwen Stefani's perfume.

• How does your ad employ visual detail? How do these elements represent the product and/or its image and how do they reveal attitude towards the audience and those values that audience holds?

Well, the background is blue, so it doesn't take away from the product or Gwen Stefani's wet outfit. Gwen is almost way more noticeable than the bottle. She catches your eye more than the bottle does and that is exactly what the ad wanted to do.

• How does the ad's text contribute to the appeal? How do the diction and key terms reveal attitude towards the audience and those values that audience holds?

"I Want You All Over Me" is the only other wording except for the tiny almost unoticeable "the premiere L.A.M.B. fragrance". The lettering is really small, but somewhat noticeable after you stop staring at the chick who's white t-shirt is wet. The "I Want You All Over Me" makes the males interested in the ad as well. Usually a guy wouldn't want to look at a perfume ad. This ad would make guys VERY interested. The sexual wording of that quote really makes women interested too. They might feel that if they wear this perfume they would be more attractive to men. It sounds silly, but it's the truth!

• What is the general ambience of the advertisement? What mood does it create? How does it do this?

The mood of this ad is very sexual. Well, by putting a risque dressed Gwen wearing a wet white t-shirt might do the trick!

• What is the design of the advertisement? How are the basic components or elements of the advertisement arranged?

The design uses a lot of nice colors and really blends well. The product and Gwen are placed directly in the center and with no background image except two quotes, it really helps from not distracting the viewers!

• What is the relationship that exists between pictorial elements and written material, and what does this tell us?

This tells us if you buy the perfume, Women: You will feel more attractive. Men: Either Gwen Stefani will pop out the bottle... or if you buy this your girlfriend/mom/Grandma can smell like Gwen.

• What is the spatiality in the advertisement? Is there a lot of white space or is the advertisement full of graphic and written elements (that is, busy)?

The background is not busy, but the main focus is very busy!

• What signs and symbols do we find? What role do the various signs and symbols play in the advertisement?

Well, the L.A.M.B. is the only wording that might make people wonder what it means and they might look it up or find out.

• If there are figures (men, women, children, animals) in the advertisement, what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other), and so on?

Well, Gwen and a bottle of perfume are the only objects in this ad, other than perfume splashing off of Gwen. Gwen is making a very happy, but sexual face and her body is positioned very sexually. Gwen's hair is wet so it's all over and she's blonde! What can go wrong with that, boys? Since she is pretty famous she's well known to female and male readers.

• What does the background tell us? Where is the action in the advertisement taking place and what significance does this background have?

The action of the ad is right smack-dab in the middle with Gwen and a bottle of perfume! The background's significance is to be pretty, but not to distract the audience from where the real action is at!

• What action is taking place in the advertisement, and what significance does this action have? (This might be described as the plot of the advertisement.)

Well, Gwen Stefani is popping out of a perfume box. She is soaked and doing a sexual pose. Since she popped out of a perfume bottle she is wet and dripping of perfume. This image makes women interested just as much as men. Women probably feel this perfume will cause them to feel sexy and wanted. Men want that fantasy.

• What theme or themes do we find in the advertisement? What is the advertisement about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.)

The theme is sex sells.

• What about the language used in the advertisement? Does it essentially provide information or generate some kind of an emotional response? Or both? What techniques are used by the copywriter: humor, alliteration, "definitions" of life, comparisons, sexual innuendo, and so on?

Well, it does only have two little quotes. So, the language or words are not what is selling this product. It causes men to have a very great emotional response. I'm thinking so. Hello? Blonde chick, wet t-shirt.

• What typefaces are used and what impressions do these typefaces convey?

The typing style is a really pretty unique style font that is really different than other ads, but is not really noticeable.

• What is the item being advertised and what role does it play in American culture and society?

The item being advertised is L.A.M.B. Perfume. Well, American's love sex appeal and they love fashion and accessories. Also, both women and men like certain smells and want to usually smell attractive towards the opposite sex.

• What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-ups have? What about the lighting, use of color, angle of the shot?

The lighting is very light, but with very vibrant colors that attract the eye. the shot of Gwen and the perfume is long, but doesn't cover the whole page.

• What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans, but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

The ad is very sexist and shows women in a really sexual way, as usual. The ad is very colorful and nice, but the product is almost unnoticeable next to a wet Gwen Stefani.