This Shhhh is bananas! B-A-N-A-N-A-S! Today's advertisements in magazines and television often give us a deeper message than what the image is that the ad shows. Most ads are misleading and often play upon sexual desires to sell their products to the viewers drooling at companies ads and fingertips. Most ads instead of representing the product, companies have a celebrity or idol do all the representing the ads need in skimpy clothing and bodies that could make any reader interested in even an ad for boogers! In the particular ad selected, this ad embodies what almost every ad your eye comes across, Good Ole' Sex APPEAL!
Gwen Stefani, lead singer of the 90's hit rock band No Doubt and solo recording artist, takes center of the ad for her own perfume line's L.A.M.B. Fragrance. Stefani is in a risque tight outfit that includes an extremely wet, see-through white t-shirt and shorts that almost appear as underwear. Gwen's red hot lipstick is untouched and her lips are parted as if the quote next to her mouth, "I Want You All Over Me", is what is actually coming out of those luminous lips. Underneath Gwen's thighs stands an open box of her L.A.M.B. fragrance. Gwen appears to be popping out of the multicolor box and seems to be drenched in perfume. The background is a nice blue that fades into an almost white-blue as it extends to the bottom. In almost unnoticeable font is the fragrance's name and brand.
This ad is very attractive to the nature of the human eye. First of all, it's got a beautiful woman on the ad. No matter who you are, you are bound to look at how beautiful the model on the ad looks. Gwen catches any wandering reader's eye in her skin tight little number she is wearing. Gwen Stefani is also a celebrity that many look up to and no matter what she was selling, they would buy! Even an eraser, her fan base would most likely buy. The ad also captivates the eye's sense of color. The colors of this ad are very different and attractive towards readers. The radiant bright blues stand out, but do not take over the ad. The ad uses a lot of girly colors that attract the women readers. Reds, yellows, black, white, and different shades of blues are very nice colors that blend really well and are a sight for sore eyes. The colors may not attract men, but Gwen Stefani's clothes being all wet, sure might!
As all ads seem to play with mind's of the consumers, this ad follows the same path. Taking America's sick thoughts of what beauty and sexiness looks like this ad puts gorgeous, luminous Gwen Stefani smack dab right in the center of the ad. The ad feeds off of sex appeal instead of feeding of the product. By putting the quote "I Want You All Over Me" screams that this perfume makes you feel so sexually attractive and you'll smell so amazing men will be instantly attracted! Although the quote is from one of her songs, I doubt that is what readers are thinking about when they read the quote. The quote seems to scream if you buy this product anyone can fall in love with you, even Gwen Stefani. The perfume may smell fantastic, but selling the product with sex really doesn't represent what the product is about.
Although this ad is basically depending on the celebrity instead of the product, the ad design is genius! Having the background just blue fading lighter down the page really looks nice, but also doesn't distract the readers from the center. Looking at the ad it's almost as if Gwen is the main point of focus instead of the perfume product. Gwen takes over this ad and is way more noticeable than the perfume box and bottle. That is exactly what the advertisers want. Gwen is very distracting, but after consumers look at her, they might eventually look at the bottle and find interest.
Other than Gwen Stefani this ad only shows the perfume bottle. With only using two images this ad is very different than other ads. It's flashy, but not in the way most ads do. There is not beach in the background or two people making out wearing some type of deodorant. This ad is powerful enough without using too many images. The saying less is more. The less you dress Gwen and the less you put other items than the product the better the ad will be admired by viewers.
"I Want You All Over Me" is the only other wording except for the tiny almost unnoticeable "the premiere L.A.M.B. fragrance". The lettering is really small, but somewhat noticeable after you stop staring at the chick who's white t-shirt is wet. Other than a wet t-shirt wearing Gwen, the "I Want You All Over Me" makes the males interested in the ad as well. Usually a guy wouldn't want to look at a perfume ad. This ad's amazing word choices would make male viewers VERY interested. And what male wouldn't have the fantasy of having the possibility of Gwen Stefani popping out of their girlfriend/mother/grandmother's perfume bottle? The sexual wording of that quote really makes women interested too. They might feel that if they wear this perfume they would be more attractive to men. It sounds silly, but that''s the power of this ad!
Gwen popping out of any box in any place you are at might be an amazing fantasy. This ad really accentuates on that fantasy! Sex sells! This ad is just screaming sex and plays off people's sexual wants and emotions. With that quote, "I Want You All Over Me", almost everyone can relate to that. Almost every viewer can relate with wanting a partner or having a crush that they just want all over them. This ad plays off those wants and human needs with having Gwen Stefani appear to want someone too. Readers might be able to relate to that quote that represents sexual lonliness and wants causing boost in a product's sale that really has nothing to do with their wants or needs.
Although this ad is very beautiful, it also depicts women in a sexist way. Once again advertisers feel the need to put a beautiful, barely clothed woman on their ad to sell. By doing that, it puts so much pressure on many buyers to feel beautiful. Why on Earth does a perfume ad need a blond chick in a wet white t-shirt? Why does it have to be wet? Why can't she be dressed in just a WHITE t-shirt? Why? Well, because having a blonde, beautiful wet t-shirt girl on an ad is unfortunately what attract the eyes of anyone nowadays.
This ad may be sexist and misleading, but by doing so the product will sell well. Putting a beautiful celebrity, wonderfully colored background, and sexual quote in an ad sells the product. Even if the product may not be as glamorous as the ad makes it appear. "No Doubt" I will not be purchasing this product!
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